New technologies including artificial intelligence and industrial Internet, instead of personal computers, will become major catalysts to boost demand of "next generation" memory and storage chips in the next decade, said Micron, the world's third-biggest memory firm, today. Devices like vehicles with autonomous features, monitors with intelligent storage and analysis features and various new IoT (Internet of Things) devices will require huge volume of data, which is expected to fuel memory market, said Kris Baxter, vice president of marketing of Micron's embedded business unit. "Data is the new currency. It requires next generation memory," Baxter said in an interview during the Shanghai International IT & Electronic Fair. Mobile and social networks have become fast-growing sectors on memory, which fueled the memory chip market to US$13.5 billion in 2017, 57 percent growth year-on-year.